Franchising
Chicken Salad Chick hatches franchise plans for Virginia
April 22, 2021
Chicken Salad Chick is targeting the state of Virginia for franchise growth, aiming to open six locations via franchise partnerships over the next two years.
The Auburn, Alabama-based chain, which has two locations in the greater Richmond area, is kicking off the development push with a unit opening later this month in Christiansburg. Its Hampton and Roanoke units will be ready by summer's end, and the chain plans to have eight locations in Virginia by 2023, according to a company press release.
Melissa Holt, who grew up in Virginia and brings five years of experience of in-store restaurant operations and internal franchise system management in the restaurant industry, is behind the Hampton development. Situated in the heart of the Hampton's shopping and entertainment district at the Peninsula Town Center, the restaurant, located at 2850 Kilgore Avenue, will open in early Q3. She'll add a second location to the greater Williamsburg area in 2022.
"Chicken Salad Chick is a brand that values quality in its menu, customer service, and operations," Holt said in the release. "Making the decision to start my entrepreneurial path with Chicken Salad Chick felt natural and seamless when I looked at what I valued in a brand. I'm eager to help continue expanding the brand's success throughout Virginia."
CSC executives are seeking franchise partners to expand across the state in target development markets including Blacksburg, Cave Spring, Lynchburg, Williamsburg and Richmond.
"The state of Virginia exudes promising growth for Chicken Salad Chick. Having a massive presence throughout the south eastern region, Virginia is a natural progression to expand our national footprint," CEO Scott Deviney said in the release. "We're more than humbled to welcome Melissa to our franchise family, and know that she will serve the community from the heart."
Chicken Salad Chick has more than 180 restaurants in 17 states.
