News

CherryBerry targets Idaho, Utah for growth

May 10, 2012

Beautiful Brands International (BBI) has announcedthe signing of a master franchise agreement with Craig Dresser to develop its CherryBerry Self-Serve Yogurt Bars throughout Idaho and Utah. Dresser, entrepreneur and owner of InterceptEFT, plans to open his first CherryBerry this summer.

“We’re very excited to be the pioneers in this region for completely innovative and delicious fro-yo concepts,” said David Rutkauskas, Beautiful Brands founder, president and CEO. “This expansion into Idaho and Utah marks a rapid growth pattern for us as we strive to make CherryBerry the brand people everywhere crave for 100 percent natural frozen yogurt.”

The agreements are part of an expansive strategy by BBI and CherryBerry to partner with franchise developers committed to expanding the CherryBerry brand globally. The CherryBerry franchise has a total of 75 stores open nationwide with 28 stores in development and 238 stores under contract to open.

CherryBerry Self-Serve Yogurt Bar was founded by Dallas and Robyn Jones in Broken Arrow, Okla. The concept offers 16 premium rotating healthy and fat-free frozen yogurt flavors and more than 50 toppings.