Franchising

Cheba Hut high on 2024 sales increases

Photo: Cheba Hut

January 31, 2025

Cheba Hut Toasted Subs, a marijuana-themed sandwich shop chain thrived in 2024, reporting record sales of nearly 9.7 million subs, a 23% year-over-year increase. It also opened 16 locations, entering Oklahoma and Iowa, and achieved $150 million in total sales.

"Our culture is at the heart of everything we do, and it's what fuels our growth," CEO Marc Torres said in a company press release. "We're not just about making subs, we're about creating a vibe — a place where people can come, relax, enjoy good food and feel like they belong. It's that authenticity that has helped us build something special, and it's the foundation we're going to keep building on."

Cheba Hut aims to reach 200 stores by 2030 and $3 million in average unit volume.