Franchising

Charleys will meet you at the mall

Provided

December 11, 2020

Charleys Philly Steaks is opening its newest location at American Dream Mall in East Rutherford, New Jersey.

"It's very fitting that we are opening a new Charleys in the American Dream Mall," CMO Brian Hipsher said in a company press release. "It was an American dream when Charley opened his first cheesesteak restaurant in 1986, and now our franchisee, Sally Saad, will be doing the same in this absolutely stunning mall."

In addition to dining within the food court, the store will offer online ordering and third-party delivery, as well as the brand's mobile app and rewards program. When customers download the app, they'll start receiving points for each dollar spent. Accumulated points can then be converted to rewards dollars to be used on their next visit.

Charleys has over 600 locations in 47 states and 16 countries.