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Charleys Philly Steaks reports faster service speeds with updated POS system

September 20, 2018

Charleys Philly Steaks has started upgrading its POS system, rolling out Par's cloud-based Brink POS system in each of its 594 domestic locations. The rollout will finish by the end of 2019.  
 
Charleys' previous POS solution was not designed to support such a large enterprise, according to a company press release, which said that the chain now spans 46 states and 17 countries. The technical infrastructure, business processes, and product were insufficient, requiring the chain to modernize the overall technical ecosystem, manage risk, improve infrastructure, and achieve a more comprehensive understanding of their data, Matthew Son, VP of Information Systems, Charleys Philly Steaks, said in the release.
 
"To achieve a modern, stable, robust, and enterprise-grade technology platform, we chose Brink and the market knowledge and expertise of the PAR organization," he said.  "The PAR team's knowledge of the software and attention to detail proved the organization was like an expert craftsman. The Brink solution was technically the best and most cost-effective when compared to other offerings. Brink has been a fantastic partner in building a robust and modern POS solution."
 
With Brink in place, speed of service has improved, leading to higher sales, and the modern technology platform is allowing Charleys to implement enterprise-wide online ordering, a mobile application, loyalty program, and delivery in a unified and profitable manner, according to the release. Time trials of order entry were 40 percent faster than before and implementations at stores that were being restricted by POS speed improved by 10-15 percent from faster order entry during busy times, according to the release.