Staffing

Charles Watson takes the lead at Smalls Sliders

Photo: Smalls

April 9, 2025

Charles Watson is trading smoothies for sliders; the former Tropical Smoothie Cafe CEO is filling the same role for Atlanta-based Smalls Sliders.

"Smalls Sliders has been making waves, truly disrupting the QSR industry," Watson said in a company press release. "In less than six years, the brand has exploded into a nationwide phenomenon with more than 375 Cans open or under development, underscoring its ability to attract talented multi-brand operators through its innovative, yet simple model. I'm thrilled to join Smalls during such a pivotal time in its growth."

Watson helped take Tropical Smoothie Cafe to 1,500 locations nationwide and tripled system-wide revenue to $1.42 billion, a move he hopes to repeat for Smalls.

"My focus is straightforward," Watson said in the release. "Drive profitability for our franchise partners and expand strategically while keeping our commitment to local communities at the forefront."

Watson is the perfect person to lead Smalls Sliders next stage of growth, said Brandon Landry, founder of Smalls Sliders.

"His proven ability to scale restaurant concepts while maintaining quality and culture is exceptional. What impressed me most is his genuine commitment to the success of both franchisees and team members—qualities that align perfectly with our brand's values," he said in the release.

Scott Pressly, the managing partner for 10 Point Capital, who hired Watson as CEO of Tropical Smoothie Cafe, underscored the strategic significance of the move.

"Having witnessed Charles transform Tropical Smoothie Cafe into a national powerhouse, I knew he was the ideal choice for Smalls Sliders," Pressly said. "His rare combination of strategic vision and operational excellence drives results for franchisees. When you find a leader with Charles' track record, you don't hesitate to bring them into your portfolio again."