Franchising

Celebrity chef opening dessert concept's flagship in Chicago

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June 29, 2022

Fabio Viviani, a celebrity chef featured on "Top Chef," who was behind Siena Tavern, Bar Siena and Prime & Provisions as well as over 30 other restaurants, will open his first fast casual, dessert concept, Jars by Fabio Viviani, in Chicago's West Loop.

Coming this fall, the 1,500-square-foot restaurant, located at 905 W. Fulton St., will serve as the brand's flagship and innovation kitchen, where Viviani will create a rotating menu of desserts served in single-serve jars, according to a press release. Menu options include tiramisu, cannoli, fritters, pies, crusts and muffins as well as soft-serve ice cream and gourmet coffee and coffee beverages.

The news comes on the heels of the brand's first multi-unit franchise deal for locations in Austin and Dallas-Fort Worth. Viviani's vision includes hundreds of locations throughout the U.S. as part of his national franchise growth plan.

"JARS is a perfect blend of my passion for creating amazing, craveable desserts and exciting viral food content," Viviani said in the release. "Starting with Chicago, our goal is to partner with select franchisees nationwide and have at least one JARS store in each of the top 50 markets within the next three years."