Marketing

Cava partners with podcaster to develop LTOs

April 4, 2022

Washington DC-based Cava is joining forces with Emma Chamberlain, an American YouTuber, Podcaster and TikToker at the the forefront of vegetarian eating, fashion and pop culture, to develop two LTOs: Emma's Fire Bowl and Emma's Spicy Snack, according to a company press release.

Emma's Fire Bowl features spicy hummus, falafel, pickled onions, avocado, olives, Persian cucumbers, tomatoes, feta and Skhug, a Middle-Eastern hot sauce made with chili peppers, cilantro and spices. Emma's Spicy Snack is a mash-up of Cava's house-made pita chips and spicy hummus.

The partnership was born out of Chamberlain's genuine love for the chain's Spicy Hummus — a love that caught the attention of Cava's team after her comment on Instagram about how much she loved the brand's hummus.

"I have a real obsession with CAVA's Spicy Hummus and it's been a go-to snack for me ever since I tried it," she said in the release. "Mediterranean food has been my absolute favorite for as long as I can remember. Everything is so flavorful and fresh, and there are so many vegetarian options. Creating a bowl with CAVA was so fun and easy because they use all of my favorite ingredients. The bowl is DELICIOUS and I can't wait for everyone to try it. I'm craving it as we speak."