Marketing

Cava introduces brand mascot

Photo: Cava

March 24, 2025

Cava, a Mediterranean fast-casual brand is introducing a brand character, Peter Chip, just in time to celebrate his birthday, on Saturday, March 29, which coincides with National Pita Day.

"National Pita Day — aka my birthday — is coming up, and I couldn't be more pumped!" said Peter Chip. "As an Aries, I love a big celebration — and what better way to mark the occasion than by treating our loyal fans to complimentary pita chips, on me!"

All loyalty members will receive a free order of pita chips. Guests may join at cava.com or by downloading the Cava app.