News

Catering workshop intends to help restaurants grow sales

The Catering Institute is offering its second Catering Sales Management Workshop.

July 2, 2015

The Catering Institute is offering its second Catering Sales Management Workshop designed to help restaurant operators continue to grow sales and increase profits, the company announced. The company will hold the the workshop, open to restaurant industry professionals and catering sales leaders, Oct. 13,  at The Omni Park West Hotel in Dallas. Early bird registration before July 15 is $80 off, according to the announcement.

"This is a great way to engage restaurant leaders and their catering teams in the continuing conversation about catering, takeout and delivery best practices," said Erle Dardick, founder of The Catering Institute. "Our goal is to help attendees walk away from the event with new strategies for setting up sales success and for acquiring new customers. We really believe catering, takeout and delivery services have the ability to increase restaurant sales with dramatic results."

Agenda topics include:

• Building a Sales Culture inside your organization
• Cold Calling Techniques 
• Lead Generation and Prospecting
• Consultative Selling
• Buyer Types and Motives
• How to get your current brand fans to spend more money with you
• Motivating your front line team members to sell more catering
• Using the power of delivery to get more sales

The one-day event also features networking opportunities for attendees, access to a vendor showcase, a workshop binder and related materials and a catering sales certificate from The Catering Institute, the announcement said.