News

Caribou perks up loyalty program

January 6, 2014

Caribou Coffee today announced the launch of its new loyalty program, Caribou Perks. Through the program, Caribou guests will earn perks with every purchase to help them win rewards, including everyday items, special treats or offers from Caribou, according to a company press release.

How it works

To join, guests text "ENROLL" to 65017 or visit www.CaribouPerks.com. Those who join the program and complete all the optional questions in their online profiles will be rewarded with a free medium beverage of their choice.

"After a successful pilot for Caribou Perks at select Caribou Coffee locations, we are excited to announce the full rollout of the new loyalty program," said Mike Tattersfield, president and CEO of Caribou Coffee. "Our guests are extremely loyal and passionate about our product offerings, and so we are thrilled to be able to reward them for simply being our fans. We believe this program will enhance the guest experience and is the perfect complement to our premium menu items and warm coffeehouse environment."

All Caribou Perks rewards will be available for use for seven days from the date that they are first received. Fans can view their rewards by signing into their online accounts at any time on www.CaribouPerks.com/perks. If guests are currently opted into the company's email or text communication, they will receive a notification when they have earned a reward and those rewards will be waiting for them at the register, according to the release.

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