Marketing

Caribou launches subscription coffee plan

September 29, 2021

Caribou Coffee couldn't let Panera Bread keep all the hype surrounding subscription coffee programs. The Minnesota-based chain has officially launched its Caribou Subscriptions program, which delivers the chain's coffee — ground to specification — to customers' doors. Other Caribou favorites available for subscription include K-Cup Pods, teas and ready-to-drink canned beverages. In honor of National Coffee Day, the brand is offering a free bag of coffee to the first 100 subscribers.

"While our brand has a strong brick-and-mortar presence in the Midwest, we know that there are passionate Caribou Coffee fans in all 50 states," Erin Newkirk, VP of Brand Strategy, said in a company press release. "One of the questions we hear most often is, 'I love Caribou. When are you coming to my hometown?!'; The answer is as soon as we possibly can and until then, check out Caribou Coffee Subscriptions, built to make your coffee routine as delightful as possible at home, no matter where you call home."

To sign up for the program, customers may visit the website and:

Choose the products they want for delivery.
Set a schedule to receive shipments weekly, bi-weekly or monthly. Caribou grinds, picks, and ships each order to ensure freshness.

Founded in 1992, Caribou Coffee has over 320 company owned locations nationwide, 130 domestic license locations in 22 states, and over 280 franchise stores in 10 countries.

Marketing