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Captain D's driving expansion in Wisconsin, Kentucky

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October 29, 2019

Captain D's is opening restaurants in Milwaukee, Wisconsin, and Danville, Kentucky. Valerie Daniels-Carter, president and CEO of V&J Holding Cos Inc. and the country's largest female African-American foodservice franchisee, owns the Wisconsin location.

Located at 3326 Capitol Drive, the restaurant marks the brand's second in the metropolitan area after Daniels-Carter lead the brand's market entrance in February of 2018, according to a company press release. Since 1982, Daniels-Carter has grown her franchise empire, which includes Burger King, Pizza Hut, Haagen-Dazs Coffee Beanery and Auntie Annie's, to over 135 units. As a result, she serves on various corporate boards and is a minority investor in the NBA's Milwaukee Bucks. Looking ahead, Daniels-Carter plans to continue her greater Milwaukee and Detroit development with four more Captain D's restaurants in the pipeline.

"Thanks to the record-breaking performance we've accomplished over the past few years, we've been able to forge meaningful relationships with key multi-unit franchisees, such as Valerie Daniels-Carter," Brad Reed, chief development officer of Captain D's, said in the release. "Valerie's exceptional expertise in the foodservice industry aligns with our brand's vision and next level of growth as we target untapped regions, such as the Midwest and beyond. With our position as one of the strongest franchising opportunities available in the fast casual segment, industry leaders will continue to gravitate towards our company's successful track record and unmatched franchisee support systems."

Simultaneously, multi-unit operator Shaun Hill and his business partners, Kelly and Corey Boernsen, owners of Triton Investments, opened Captain D's 40th Kentucky restaurant in Danville, 3491 S. Danville Bypass. Hill also owns Buffalo Wings and Rings and the Captain D's in Bardstown, Kentucky.

"Following the reopening of our Frankfort location and with Shelbyville in the pipeline, Kentucky has proven to be a prosperous market for us, allowing us to reach a milestone within the state," Reed said. "We're excited to bring our quality seafood options to Danville and continue Captain D's positive reputation in Kentucky."

Captain D's has more than 530 restaurants in 22 states.