Operations

Capriotti's posts major sales growth

Provided

November 16, 2020

By embracing technology and menu innovations, Capriotti's Sandwich Shop reported double-digit same-store sales increases for Q2 and Q3.

"Without a doubt, 2020 has been one of the hardest years for small business owners," David Bloom, chief operating and development officer, said in a press release. "We're blown away by the dedication and trust of our franchise partners and corporate support team in achieving impressive sales and helping to solidify Capriotti's place in the top 2% of the industry. This has truly been a milestone year for us and we look forward to keeping up the momentum — with a continued commitment to innovation, technology, and of course, the communities in which we serve as we round out Q4 and head into a new year."

With the guidance of Capriotti's corporate support team, franchise partners made the following in-store changes to better cater to changing consumer needs:

• Expanded Capriotti's digital presence with ghost kitchens and partnerships with third-party delivery services like DoorDash, Postmates, UberEats and GrubHub to answer consumer demand for off-premise dining.
• Continued to implement smart store designs that include pick-up windows and cubbies to make contactless pickup orders seamless and safe for fans on the go.
• Rolled out an elevated menu that includes Impossible Foods — a vegetarian alternative to meat — and Snake River Farms American Wagyu Beef.
• Leveraged a new financial management program developed by Capriotti's corporate support center, featuring specially tailored guidance for managing the pandemic from a financial perspective.

In addition to operational changes, Capriotti's continues to expand its footprint across the country. To date, the brand has opened 14 shops in 2020 with plans to open four more by the end of the year. Capriotti's has an additional 200+-plus locations under development in communities across the nation.

With the top 25% of shops averaging $1.1 million average unit volume, and an initial average investment of $420,000 with high growth potential, Capriotti's is a profitable and rewarding franchise investment, Bloom said in the release.