January 17, 2013
Capriotti's Sandwich Shop is launching an email club, CAPAddicts, for guests to receive online news updates, deals and offers. Those who sign up will receive a free upsize from a 9-inch to a 12-inch sub of their choice.
"With the success of our local text clubs, we were inspired to offer a system-wide program that will deliver the latest news and deals to our fans in a quick and convenient way," said Ashley Morris, CEO of Capriotti's.
Read more about marketing.