Franchising

Capital Tacos adds food trucks to franchise options

Adobe Stock

June 19, 2023

Capital Tacos is adding food trucks and food trailers to its franchise opportunities.

The brand will now allow franchisees to mix and match between three formats: brick-and-mortar restaurants, static trailers serving as permanent locations and mobile event trailers, according to a press release.

The strategy is being driven by "palpable interest," according to the release, from prospective franchisees.

"Our low cost of investment has always been a significant point of pride, and a top selling point for franchisees vetting the field of viable fast casual and QSR concepts," Josh Luger, co-founder, said in the release. "Including both static and mobile event trailers as an option for their investment only makes the brand more accessible, while furthering our ability to reach more folks with our innovative Tex-Mex in markets across the country even quicker. It's a win-win."

The news comes nearly six months after Capital Tacos began operating food trailers in the Tampa Bay area. Since the debut Capital Tacos trailers have been seen at taco festivals, town fairs, high school and college sporting events, weddings, school and teacher celebrations, recurring food truck nights at local apartment complexes and large catering events for employers of all types.

"A very important aspect of the trailer testing we have done to date has been to perfect a proprietary kiosk ordering system that allows our trailers to fully function with just one person," James Marcus, co-founder, said in the release. "This is a huge deal for franchisees as it means being able to open for business without having to first hire and train staff. So, whether someone is interested in our mobile event trailer or positioning our static trailer in a specific location, the owner operator is able to run either concept entirely by themselves, if they so desire."