Franchising
Canada's Barrio Burrito Bar developing in Georgia
February 11, 2025
BurritoBar USA Inc. has awarded master franchise rights for the state of Georgia to open over 100 franchised Barrio Burrito Bar restaurants. The brand initially entered the U.S. market in 2020 under the name BURRITOBAR and last year rebranded to Barrio Burrito Bar.
Its Canadian affiliate, barBURRITO, is the dominant market leader in Canada and the country's largest and fastest-growing burrito franchise, with over 360 locations from coast to coast, said Jeff Young, chief development officer.
"Our expansion in the U.S. has been incredible," Young said in a company press release. "The accelerated franchise program continues to yield outstanding results, with Master Franchise agreements signed in Michigan, Florida, Virginia, Maryland, Tennessee, Iowa, Nebraska, North Texas, South Illinois, North Illinois, Ohio, New Jersey, West Virginia, Louisiana, and now Georgia.
"Our Master Franchise model is a key driver of international growth, offering partners the opportunity to develop and manage a territory while benefiting from a predictable, recurring revenue stream through shared franchise fees and ongoing royalties. This business model has been instrumental in our success. With this latest agreement, we have now surpassed 1,000 contractually committed franchise units in the U.S., marking a significant milestone for the brand."
