Marketing

Can restaurant marketing be fixed?

Image provided by iStock.

September 23, 2021

Traditional marketing doesn't work like it used to.

It's getting harder and harder for restaurant brands to drive incremental revenue. Relying on traditional mass marketing techniques risks missing a lot of customers and missing the mark with the ones you do reach.

Jamie Turner

One reason is that a third of consumers say the ads they see are inappropriate or irrelevant. Two thirds say the ads are annoying or intrusive, while 84% say intrusive ads create a poor opinion of the brands being advertised.

What's a marketer to do?

Jamie Turner and Chuck Moxley, authors of "An Audience of One," will explore the three major consumer shifts undermining restaurant marketing and how brands can overcome this by embracing one-to-one marketing during a webinar on Oct. 17 at 2 p.m. ET.

During the webinar, sponsored by Mobivity, the authors will release insights from an analysis of more than 10 million promotion redemptions from nearly 4 million consumers across multiple restaurant brands over three years.

Chuck Moxley

The webinar will instruct:

• What types of offers really matter?
• The dramatic impact of personalization on offer performance.
• How much is an opted in one-to-one consumer worth?

To register for the webinar, click here.

Photos courtesy of Mobivity.