Marketing
Can 'Chipotle Creator Class' redefine the creator economy?
September 9, 2021
Chipotle Mexican Grill has launched its Creator Class, a program that taps some of its most influential fans to take a creator-first approach to promoting collaboration and career growth, CMO Chris Brandt said in a company press release.
"The Chipotle Creator Class is an entirely new approach to influencer relationships that focuses on rewarding, thanking and empowering our biggest fans," he said. "We are committed to providing exclusive opportunities to our most influential superfans who have done so much to help grow our brand."
The inaugural Chipotle Creator Class features 14 founding members including, Newton Nguyen, Zachary Fairhurst, Nina Marie Danielle and Zahra. Plus, one Chipotle superfan will have the opportunity to join the class as its 15th member by making a creative Chipotle-themed TikTok video using #chipotlecreator and #entry. The entry period ends Sunday.
Chipotle will choose the top three video #chipotlecreator entries, and the other 14 members of the Chipotle Creator Class will cast their votes to determine the final member.
Chipotle will host up to three virtual brainstorming sessions per year with Chipotle Creator Class participants, so they may share concepts, ideas and strategies to help build the future of the brand and the creator economy. Participants will be compensated for each session attended. Perks included:
- 50 free entrées from Chipotle.
- Catering for up to 25 people.
- Priority consideration for future paid campaigns.
- Unique Chipotle goods.
- Visits to the Chipotle Cultivate Test Kitchen.
- Chipotle for their followers: When Chipotle Creator Class participants hit a milestone, they may thank their followers by dropping a promo code for 500 free burritos.
Chipotle has over 2,850 restaurants.
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