News

California Tortilla expanding in North Carolina, South Carolina, Kansas

January 30, 2018

California Tortilla is expanding its footprint outside the mid-Atlantic region and will soon debut locations in North Carolina, South Carolina and Kansas. This growth is attributed to California Tortilla's aggressive expansion efforts launched in 2017, according to a company press release.

"This year is already looking to be a strong growth year for California Tortilla, and we are thrilled to introduce our unique menu items and bold flavors to new areas of the country in 2018," said Jim Tisack, VP of franchise development at California Tortilla, in the release. "We have built a great brand reputation and loyal following throughout the mid-Atlantic region. As people everywhere continue to want fresh, quality Mexican cuisine, we look forward to expanding our brand footprint."

In the last quarter, California Tortilla signed 10 franchise agreements, which included a five-unit agreement in Virginia, as well agreements in Wichita, Kansas as well as Charleston, South Carolina and Raleigh, North Carolina. The 48-unit chain will also continue to grow its brand presence in Florida in 2018, adding locations to Orlando and Kissimmee in addition to its restaurant in Melbourne.

California Tortilla expects to open a total of 10 new units over the next year and hit 100 units by 2021, according to the release.

The total initial investment to open a California Tortilla ranges from $412,700-$708,800, according to the press release, which also said that the brand is targeting growth in large metropolitan areas and suburban locations in strip malls. It also has several locations in non-traditional venues such as airports, college campuses and mall food courts and is looking for these development opportunities as well.