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Caliburger to hold 'Taste of Cali' events in Dubai, Europe

August 6, 2013

CaliBurger announced today that it will hold two "Taste of Cali" events this month in the Middle East and Europe. These "Pop Up" events will involve serving featured products at different locations for limited periods of time. The first Taste of Cali is Aug. 13 in Dubai, where the CaliBurger team will use an existing kitchen space to serve a range of different products from the CaliBurger menu. The second event is Aug. 23-25 in Frankfurt, Germany during the Frankfurt Spectacular Art and Culture Festival. For three days, a CaliBurger food truck will serve hamburgers and cheeseburgers in front of the Eisener Steg Bridge.

"The purpose of these events are (stet) to begin introducing our brand to the Middle East and Europe and demonstrate that we have completed qualification of the local supply chain in these regions for our fresh, made to order products," said John Miller, chairman of CaliBurger. "We are currently building three restaurants in the GCC with our local partners, and we expect to begin opening restaurants in Europe in 2014 with local franchisees."

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