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CaliBurger enters franchise agreement to develop 10 units in Maryland

August 4, 2014

CaliBurger announced today that it has executed a franchise agreement to develop ten CaliBurger restaurants in Maryland. The opening of the first franchised restaurants will follow the launch of CaliBurger’s company owned units in Washington D.C. 

The franchisee is Goel Management LLC, an organization that operates a portfolio of Baja Fresh restaurants in the Maryland area.

“We wanted to take a position in the growing premium burger market with a brand that stands out among its competitors based on the value proposition; CaliBurger provides the highest quality product we have tried at a meaningful price discount to its competitors," said Goel Management LLC President Sumeet Goel in a company press release. "Additionally, CaliBurger’s technology platform will completely change the QSR experience, from the efficiency of the ordering process to in-store wireless mobile charging capabilities to group interaction with the Video Walls. Finally, we see an opportunity to complete low cost conversions of existing locations being used by other premium burger concepts that have been unable to scale due to their much higher price points.”