News

Caliburger coming to America

February 3, 2014

CaliBurger announced today that it has completed additional equity financing from two U.S.-based venture capital groups. The capital will be used to establish CaliBurger's headquarters and infrastructure for the United States in Washington D.C. The first restaurant will open in late 2014, according to a company press release.

CaliBurger USA will be run by Rick DeMarco, who has served as an operations executive at The Counter, House of Blues and California Pizza Kitchen. Over the past year, DeMarco has worked with the CaliBurger team to establish the supply chain and rollout plan on the East Coast.

The chain will offer the fresh, made-to-order burgers and chicken sandwiches that it has come to be known for in international markets, said DeMarco. Additionally, massive video walls will feature customized Premium Cali content, including footage of talented and quirky artists and celebrities in foreign markets that love CaliBurger's food and embrace the Cali spirit, he said.

"To our knowledge, CaliBurger will be the first premium burger brand to establish a presence in Asia, the Middle East, and Europe before entering the United States. We believe that CaliBurger can fill a vacuum in the market for a premium burger at a reduced price to its competitors," DeMarco said. "CaliBurger is also the first better burger brand with a strong lifestyle component powered by advanced display and mobile technologies."

CaliBurger began franchising in 2013, through a partnership with Fransmart, and has sold major multi-unit international deals in markets, including the Philippines, Europe and the Middle East.

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