Operations
C3 running foodservice operations at Vegas hotel
February 8, 2022
Sam Nazarian's C3, a global food tech platform, is taking over daily operations of in-room dining and local deliveries at The Westin Las Vegas Hotel & Spa. The partnership will service nearly 75,000 hotel rooms around the world and adds to C3's ventures in 2022, including Graduate Hotels and expanded operations at Las Vegas' Mandalay Bay, SLS Baha Mar and SLS Dubai.
"One of the key ways that hotels connect with their patrons is through food," Nazarian said in a company press release. "We're thrilled that Highgate has chosen C3 as the exclusive partner for The Westin Las Vegas Hotel & Spa's in-room dining and take-out for the nearby community. The partnership between C3 and Highgate further validates our position as an industry leader, bringing additional revenue opportunities to our partners."
In response to the global pandemic where consumer preferences in meal consumption shifted to digital-first, the partnership with C3 and The Westin Las Vegas Hotel & Spa will bring C3 brands and celebrity chef talent to the local community, such as Umami Burger, Sam's Crispy Chicken, Krispy Rice, In a Bun, and Kumi. Providing ease of access to all virtual restaurant brands and shared kitchen models, consumers will be able to use all third-party delivery services as well as C3's app, Go by Citizens.
"The launch of this partnership with C3 reflects Highgate's interest in emerging technologies that satisfy the evolving needs of our guests," Arash Azarbarzin, CEO of Highgate, said in the release. "I could not be more excited to work with Sam and his C3 team to transform meal experiences for our guests at The Westin Hotel & Spa through their award-winning brands."
C3 has over 800 virtual kitchen locations and a roster of more than 40 culinary brands.
