Operations

C-store parent company launches 3 virtual restaurant brands

Photos: EG

October 10, 2024

EG America, the owner and operator of over 1,500 convenience stores, including the Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N' Jug, Minit Mart, Quik Stop, Sprint Food Stores, Tom Thumb and Turkey Hill brands, debuted three food concepts at its Cumberland Farms store in New Bedford, Massachusetts.

Alanza Pizza, Burger Baby and Wing Trip are delicious, restaurant-quality, on-demand meals that guests can order either in-store or through DoorDash, said John Carey, president and CEO of EG America.

"Offering our guests award-winning food options — that can be delivered to their door — is new and exciting for us," he said in a company press release. "We're always looking for ways to innovate and differentiate ourselves while also meeting the needs of our guests who are looking for high quality, made-to-order meals and convenience."

The concepts will initially be offered at the company's New Bedford store with plans to expand to other locations.