Burgerville dispatches mobile food truck
July 22, 2009
The truck will be introduced near Tom McCall Waterfront Park and will sell a limited menu of burgers, fries, soft drinks and shakes.
The truck will allow the Vancouver, Wash.-based company to test a community's interest in the restaurateur's products before committing the money to building a permanent location, said Jeff Harvey, president and chief executive officer of The Holland Inc., Burgerville's parent company.
Burgerville is exploring possible sites for a permanent downtown Portland location as well as in the Seattle area, said Jeff Harvey, president and CEO of Burgerville's parent company The Holland Inc.
The truck also will give Burgerville a presence at community events and could serve as a stand-in when one of the existing 39 restaurants is renovated, Harvey said.
