News

Burgerim names CEO

April 4, 2018

Burgerim, a Los Angeles-based build-your-own burger brand, has appointed Tom Meiron as CEO.  

"Tom has an extensive track record of success in managing large scale multi-unit operations for a diverse number of brands," Burgerim founder Oren Loni, said in the release. "His strategic leadership, passion for his craft and attention to detail, will be an asset in the rapid and progressive expansion of the Burgerim brand throughout the nation."
 
With a background in accounting and finance, Meiron's career began in the hospitality sector, where he climbed his way to a food and beverage director position by his college years. Later, entering the franchising industry, Meiron joined PepsiCo, where he managed 40 Pizza Huts and opened 200-plus stores in Arizona and California. Following that position, he became one of Papa John's Pizzas first large-market franchisees west of the Mississippi, opening 60 locations in Arizona and California. His additional franchise experience includes Subway, Taco Cabana, Holiday Inn Hotels, Big Boy Restaurants, Marriott Hotels and Dental Fix Rx, according to the release.
 
Meiron was also president of the Los Angeles Marketing Cooperative, responsible for marketing and branding for more than 130 Papa John's and undertaking the role of franchise adviser for the United States for the cooperatiive.  
 
"Burgerim is a brand I was immediately drawn to because the variety and gourmet ingredients are unsurpassed in the fast-casual industry," Meiron said in the release. "I am ecstatic to collaborate with our dynamic team and grow the dynamic Burgerim brand and its delicious products to consumers all over the nation."

Burgerim has nearly 30 units and is opening several other locations soon.