Staffing

BurgerFi taps Henry Gonzalez as CMO

Photo by istock.com

May 3, 2021

The new chief marketing officer at BurgerFi is Henry Gonzalez, who has over 25 years of food business experience, a news release said. The news comes on the heels of the fast casual brand naming Michael Rabinovitch as CFO and Jim Esposito as chief operations officer.

"While Henry's been successful across several industries and categories, his tenacity, efforts give a unique perspective into the food industry is undeniable," Ophir Sternberg, executive chairman of BurgerFi, said in the release. "For over 25 years, his experience in sales and marketing for leading QSR chains, food manufacturers and ad agencies has effectively trained him to understand how to develop collaborative relationships that drive sales and profit growth. We welcome him to BurgerFi's leadership team where we know he'll be instrumental in redefining our brand and value proposition."

Gonzalez joins BurgerFi after serving as founder of Bigger Slice Consulting, a marketing consulting practice. Prior to launching that company, he served as CMO of Costa Farms.

"Henry has a proven track record of working in fast-paced, competitive environments and masterfully integrating marketing and communications that not only moves the needle to drive short term business objectives but position brands for longer-term success. His extensive leadership experience in field and corporate marketing with Burger King collaborating with franchisee partners along with his agency, vendor partner and client experience make him uniquely qualified to collaborate with all stakeholders to help us unlock our brand's potential to drive significant growth and profitability," Julio Ramirez, BurgerFi CEO, said in the release.