Technology

BurgerFi piloting in-car ordering

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March 24, 2022

BurgerFi and Anthony's Coal Fired Pizza & Wings are testing in-car commerce by Mavi.io. The solution, which provides curated shopping to customers' dashboards, is available in any 4G-integrated vehicle that allows payments, connecting the car's interface and data to retailers' and service providers' e-commerce platforms. It also tracks inventory, driver's location, route, destination, order and payment preferences and offers loyalty program memberships, according to a company press release.

Drivers may use MAVI to request that their connected cars recommend, order, pay for and coordinate pickup of coffee, meals, groceries and need-it-now items like phone chargers, flowers and personal care products.

"Drivers love the convenience of curbside pickup and they want to be able to shop from their cars safely and efficiently in order to make the most of each trip," Cynthia Hollen, CEO and co-founder of Mavi.io, said in the release. "MAVI gives consumers a safe and easy way to shop from the driver's seat, whether it's for something they need en route, like coffee, a snack or gas; something they'll need when they arrive at their destination, like a phone charger or a parking spot; or groceries or a pizza to take home for dinner. For retailers and service providers, MAVI's in-car marketplace brings customers back to their store doors and drives new customer acquisition, sales and loyalty, ensuring they can meet their on-the-go customers' needs for immediacy and convenience."

Florida-based BurgerFi is the first restaurant to launch the in-car ordering service. Customers may now use it to order from their vehicle using voice commands or their car's interactive dashboard. The technology will identify the best restaurant location to order from based on the driver's destination, help them order and pay, and notify the restaurant when they arrive.

MAVI in-car reported this week that it had secured a $1.775 million investment from an affiliate of the Jay Schottenstein family and a group of angel investors that includes former Amazon executives and other retail leaders.