Operations

BurgerFi: Coming soon to a theater near you?

October 19, 2023

BurgerFi International Inc., owner of BurgerFi and Anthony's Coal Fired Pizza & Wings, is hitting theaters through a partnership with Apple Cinemas, which will franchise a BurgerFi within its Pittsford Plaza Apple Cinemas in Rochester, New York. Moviegoers may scan and order via a QR code, and staff will deliver food to viewers' seats. Non-movie customers, however, may order BurgerFi through Uber Eats, DoorDash and GrubHub.

"This is the beginning of a new and exciting venture for BurgerFi. Non-traditional restaurants provide opportunities that wouldn't normally be available, which greatly increase the awareness and visibility of our brand," BurgerFi CEO Carl Bachmann said in a company press release. "In my experience, the best way to accelerate growth and evolution is through these non-traditional avenues. We are aggressively seeking new development opportunities and our pipeline is growing. We continue to seek unique ways to connect our brand to customers where they are in life."

Established in 2011, BurgerFi is a chef-driven concept using 100% All-Natural Angus Beef with no steroids, antibiotics, growth hormones, chemicals or additives. It also offers vegetarian and vegan burgers along with fresh-cut fries, onion rings, shakes, frozen custards, and more.

Apple Cinemas is an independently owned and operated movie theater chain with locations primarily in the Northeast. The theaters offer upscale seating, dining and bar features.