Technology

Burger Patch rolls out mobile app

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June 6, 2022

Sacramento-based Burger Patch has debuted a mobile app, marking another innovation milestone for the plant-based burger chain, following the April opening of its Kitchen of Innovation and Discovery Lab, according to a company press release.

The chain has also upgraded its loyalty rewards program, "Patch Points," allowing users to receive 500 bonus points upon download, which entitles them to discounts and free menu items. Users will receive Patch Points with orders placed for pickup or delivery in the app, in-store and also on the upgraded online ordering platform at burgerpatch.com. The app will harness AI machine learning to help provide menu suggestions based on popular items and analytics and segmentation designed to target special offers to frequent customers based on their preferences.

The restaurant is also rolling out the Smashwrap, which fuses plant-based proteins into a smashed, grilled and double-toasted tortilla. It's the first menu item to out of the k.i.n.d. lab and is available exclusively through the Burger Patch digital ordering experiences on the app and website.

"We have a lot of freedom in our space to create," Burger Patch co-Founder Phil Horn said in the release. "We're at the forefront of a fast-growing movement for convenient conscious food, but we're still early with a lot of white space for new menu items and customer-focused innovations designed to make the transition to nostalgic plant-based options delicious, familiar and seamless."

Since launching with pop-ups in 2017, Burger Patch has helped save over 35,000,000 gallons of water, over 50,000 animals and generated over $50,000 in cash donations directly to local non-profits by choosing a plant-based alternative.