News

Burger 21 eyes N.C. for expansion

October 11, 2012

Burger 21, a new fast casual concept founded by the owners of The Melting Pot Restaurants Inc., is targeting Charlotte and Raleigh-Durham, N.C. to grow its franchise. The company is hosting a live webinar on Nov. 1 to discuss its expansion strategy, said Mark Johnston, Burger 21 president and chief concept officer and president of Front Burner Brands, the management company for Burger 21.

"We are confident that Burger 21 will be successful in these markets and are excited to introduce the 'beyond the better burger' experience to local residents," he said in a company press release.

Burger 21 launched an aggressive growth initiative last fall to bring its crafted burger creations and hand-dipped signature shakes to more cities across the country. Over time, the company envisions the Charlotte and Raleigh-Durham, N.C., metro areas to potentially support 12 to 15 locations. Since February 2012, the burger franchise has signed four agreements to develop a total of six franchised units in the Atlanta, Orlando, Fla., and Voorhees, N.J. markets for a total of 10 franchised and company-owned units.

To fuel its expansion in North Carolina, Burger 21 is actively seeking qualified franchisees and will host a live webinar on Nov. 1 at 2 p.m. (EDT). To register, or to learn more about franchising opportunities with Burger 21, visit www.burger21franchise.com/events.aspx.

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