News

Buffalo Wings & Rings CEO to appear on "Undercover Boss"

Under the guise of an average employee, Nader Masadeh, the president and CEO of Buffalo Wings & Rings, will leave the comfort of his corner office to have his personal and professional journey spotlighted on the CBS show "Undercover Boss."

December 16, 2015

Under the guise of an average employee, Nader Masadeh, president and CEO of Buffalo Wings & Rings, will leave the comfort of his corner office to investigate how his company is operating with his journey spotlighted on the CBS series "Undercover Boss,” according to a company press release. The season premiere airs this Sunday, Dec. 20 at 8:30 p.m. EST.

Masadeh's decision to participate in "Undercover Boss" comes as Buffalo Wings & Rings is in the midst of rapid expansion and fine-tuning operations to ensure long-term success of the 31-year-old brand, according to a company press release.

"Although I've served in a senior management role at the company as part owner for nearly 11 years, I am a relatively newly appointed CEO. Participating in 'Undercover Boss' was an incredible opportunity to see for myself how our team is performing in our franchise locations," said Masadeh. "I knew from the very beginning that to really make this company successful, I needed to see firsthand how we execute on a day-to-day basis."

For about a week, Masadeh worked alongside employees to help complete routine tasks, which included everything from washing dishes in a Cincinnati location to serving tables in Chicago and cleaning the floors in Bardstown, Kentucky. Masadeh said the main takeaway from the experience was gaining a new perspective on where the corporate team should place their focus to improve operations across the system.

"The entire experience was great, but it was tougher than I anticipated. There were a lot of discoveries — low moments, high moments, stressful moments and fun moments," Masadeh said. "Ultimately, I walked away from this experience with a new appreciation for all levels of our organization, and realizing that there's always room for improvement."