News

Buffalo Wild Wings upgrades online experience

November 15, 2017

Buffalo Wild Wings has unveiled a website that makes it easier for wing-lovers to see, find and order their favorite Buffalo Wild Wings menu items, according to a company press release. Boasting a 20 percent increase in website transactions since rolling out in October, BuffaloWildWings.com streamlines the takeout ordering process on one integrated platform, Brooks Goldade, director of digital experience, said in the release. 

Users may experience a visually dynamic Buffalo Wild Wings menu, search for localized promotions and restaurant information, and explore exclusive content for sports fans,
 
"With our new website, we wanted to create a more dynamic, responsive and personalized user experience that puts our fans one step closer to enjoying their favorite food," he said. "Our site now brings the Buffalo Wild Wings restaurant experience straight to the web and makes ordering B-Dubs online stress-free."
 
Key features and sections include:

• Mobile-first design: With a majority of visits to its site coming from mobile devices, Buffalo Wild Wings created a platform with the mobile user in mind. The site offers a simple, straightforward experience that allows users to find the information they need quickly, including food, promotions, location information and exclusive content. The site has seen a 16 percent increase in mobile user satisfaction scores.
• Visual and customizable menu: The online Buffalo Wild Wings menu reflects our "show, don't tell" mentality, Goldade said. Visuals for every item allow users to quickly view, select and breeze through the ordering process. Fans can customize each item to their personal preferences, resulting in nearly countless options for enjoying Buffalo Wild Wings anywhere.
• Favorite-ing Items: Fans can save their go-to menu items and previous purchases to help expedite the ordering process on future visits.
• Promos: The Promos section provides a snapshot of the various ongoing and limited-time promotions offered at the local Buffalo Wild Wings. This section is customized by a user's location so they can find the best deals at the nearest restaurants.
• Fan Zone: It offers timely and relevant content for fans to explore, while providing them with Buffalo Wild Wings' unique take on sports. The page features tips and advice for sports lovers, exclusive video content and information on national and local events hosted at Buffalo Wild Wings restaurants around the country.
• Locations: Fans can search for the closest Buffalo Wild Wings based on their zip codes to display key location details, such as address, phone number, hours of operations and beer tap list, as well as special events.