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Buffalo Wild Wings adding own flavor to Citrus Bowl

Entering its second year as a title sponsor of the Citrus Bowl, Buffalo Wild Wings unveils a series of activations that aim to bring to life one of the longest running bowl games for fans attending, watching from a B-Dubs restaurant and following online or via mobile devices.

December 9, 2015

Entering its second year as a title sponsor of the Citrus Bowl, Buffalo Wild Wings today unveiled a series of activations that aim to bring to life one of the longest running bowl games for fans attending, watching from a B-Dubs restaurant and following online or via mobile devices, according to a company press release.

Key activations include a limited-time only wing sauce collaboration with Mountain Dew, in-stadium concessions, live feed reactions from restaurants, an interactive website hub, social media giveaways and philanthropic activities in partnership with the Boys and Girls Clubs of America.

The Buffalo Wild Wings Citrus Bowl, featuring the University of Michigan and University of Florida is at 1 p.m., Jan. 1, 2016 and televised on ABC.

"We enjoyed a tremendous inaugural year partnering with the Citrus Bowl, and are excited to welcome two of the most storied college football programs to participate in this year's game," said Bob Ruhland, VP of marketing at Buffalo Wild Wings. "This year, we're focusing on new ways that help create an authentic B-Dubs experience for fans in the stands, those watching from our 1,150 restaurants and those following the action online and from their phones. We're the sports fans biggest fan, so we're constantly looking for opportunities to enhance their gameday experiences."