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Bruster's enters South Korea with 10-unit development deal

Site selection for two locations is underway in Seoul and Busan. The first Bruster's will open in late 2015 or early 2016.

July 23, 2015

Bruster's Real Ice Cream is headed for South Korea as part of a 10-unit development agreement for its first Asian stores.

Site selection for two locations is underway in Seoul and Busan, according to a company press release. The first Bruster's will open in late 2015 or early 2016.

"I became familiar with Bruster's amazing ice cream when I was living in Atlanta," said Hye Young Lee, CEO of Lee & Brusters, Inc., which was created to develop Bruster's in South Korea. "Bruster's premium, freshly made ice cream will be a huge success, as it is far superior to the factory produced, deep frozen product sold by other chains."

Bruster's will introduce South Koreans to its products through full-size shops serving ice cream, shakes, sundaes and other popular treats. Kiosk locations will present a more limited menu, the announcement said.