News
Bruegger's hits 19 quarters of comp growth
February 3, 2009
BURLINGTON, Vt. — Comparable-store sales at Bruegger's Enterprises Inc. grew 6.6 percent at company locations and 6.9 percent systemwide for the fourth quarter ending Dec. 30, marking 19 consecutive quarters of growth. For the 2008 fiscal year, same-store sales increased 4.2 percent for the company and 3.9 percent for the system, aided by one extra week versus 2007.
Bruegger's gross sales reached $198.9 million systemwide in 2008, an 11.3 percent rise over the same period in 2007.
"Hitting the mark of reaching our 19th consecutive quarter of sales increase was indeed an accomplishment," said Bruegger's CEO Jim Greco. "By focusing in on our core values of providing great service, great food and great value, we were able to continue to build sales in spite of the economy. It is a testament to the entire Bruegger's team and our loyal following."
New menu items and locations
During the fourth quarter, Bruegger's continued to promote the Farmer's Omelet which was introduced in Q3. The company also kicked off its annual Bottomless Mug promotion in Q4 with a new keytag option in addition to the travel mug and cards.
Also during the fourth quarter, Bruegger's opened corporate bakeries in Greensboro, N.C., Jenkintown, Pa., and Arlington, Va., as well as franchise-operated bakeries in Orange, Conn., Raleigh, N.C., and in Raleigh-Durham Airport, bringing the total to 288 bakeries in 23 states and the District of Columbia. New bakery expansion will continue with four bakeries set to open in Q1 2009.
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