STRATEGIC PARTNERS
May 11, 2011
Bruegger’s has announced its first ever Skinny Bagel, a classic bagel, but with 100 fewer calories.
Bruegger’s Skinny Bagel will be offered in all of the bagel leader’s 300 locations. Guests can order any of Bruegger’s 15-plus varieties “skinny,” due to a unique process. Instead of changing the recipe of its New York-style bagel, Bruegger’s cuts the bagels using a patented knife, removing approximately one-third of the bagel’s center but preserving its unique eggshell crust and toppings.
“With 62 percent of national consumers planning on eating healthier in 2011,” said CEO Jim Greco, “Bruegger’s is excited to offer our guests a healthier option without sacrificing any of the flavor they have come to expect from our bagels.”
The Skinny Bagel offers guests the flexibility to order any of their favorite bagel combinations or sandwiches, skinny or regular, rounding out the chain's comprehensive menu of healthy breakfast and lunch choices.
In May and June, Bruegger’s also will roll out a new turkey sausage option, to be featured with the new low-calorie bagel in the Skinny Zesty Egg White Sandwich, a limited time offer. The breakfast option, with about 410 calories, features egg whites, turkey sausage, Swiss cheese and sundried tomato spread.The bagel chain plans to roll out additional healthy options throughout the summer.
