News

Bruegger’s celebrates 25 years

September 29, 2010

On October 13, Bruegger's Bagels will celebrate 25 years in North Carolina's Triangle Region when it unveils a market-wide refresh to its bakeries and hosts a "Thank You" for loyal guests with free coffee until 2 p.m. at each of the chain's 20 area bakeries, plus a special treat for the Triangle – freshly baked triangle-shaped bagels, while supplies last.

In Raleigh-Durham, the bakery café operator has added six bakeries over the past few years.

“Our guests throughout Raleigh, Durham and Chapel Hill have been loyal fans for 25 years, which is why we chose to make a significant investment in the market,” said James Greco, Bruegger’s CEO. “We’re pleased to kick off this major initiative in the Triangle area.”

Bruegger’s anticipates renovations to be completed by late September. Planned changes include a new, refreshed décor and new design features, including cozy chairs and a new community table, a special self-serve coffee area and a new ordering station with a wider array of fresh baked goods, including desserts and breads.

Triangle customers will also be the first to experience Bruegger’s new menu, called “Perfect Pairs.” The special lunch menu features value combinations, starting at $5.99, of Bruegger’s signature sandwiches, soups and salads. New dishware will be added to further enhance the dining experience and finally, hours of operation will be extended in some locations so customers can enjoy Bruegger’s lunch and dinner options even later in the day.