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Bruegger's Bagels launches 'Behind the Taste' video series

Each behind-the-scenes video vignette will feature a discount code for viewers.

January 7, 2015

Bruegger's Bagels has launched "Behind the Taste," a video series that gives fans an inside look at the people and traditions behind the brand, plus a special discount code for a product.

The first video vignette, now available at www.BehindTheTaste.com, features Ben Richards, a bagel expert who has been with the company for more than 25 years, demonstrating the 100-year-old traditional New York-style baking method and ingredients Bruegger's Bagels uses.

At the end of the video, viewers will receive a code that they can redeem for a $9.99 Big Bagel Bundle. Each vignette will feature a different food item with an offer.

"Our 'Behind the Taste' campaign captures Bruegger's Bagels' commitment to authentic bagel baking and the high-quality ingredients," said Bruegger's Bagels Vice President of Marketing Judy Kadylak. "We're featuring the unique stories of our artisans – from our bagel makers to fishmongers, dairy farmers and sundried tomato suppliers who make our food great – to give viewers a closer look at what our brand stands for."

Additional vignettes, to be rolled out monthly, will feature a tour with a dairyman who produces the company's cream cheese; a visit with the proprietor of a traditional salmon smoker that provides Bruegger's Bagels' lox; and an interview with a pair of brothers who create the company's sundried tomato spread.