Staffing
Brix Holdings hires CEO, names brand president for Friendly’s
November 15, 2022
Brix Holdings, which own Friendly's Restaurant Group, Red Mango, Orange Leaf, Smoothie Factory, SouperSalad and Humble Donuthave, has appointed Sherif Mityas as CEO of Brix as well as Dawn Petite as president of Friendly's.
"When we expanded the Brix portfolio at the end of 2020, our vision was to first integrate our new acquisitions into our system and then lay the foundation to build each of our brands," John Antioco, chairman of Brix Holdings, said in a company press release. "We strongly believe in the expansion of these leadership roles and their impact on our organization. We are confident Sherif and Dawn will deliver outstanding growth for our portfolio, especially as we continue to bring strong and successful franchise restaurant concepts to market."
Mityas, who has served as chief experience officer for TGI Fridays and CEO of Hollywood Video/Movie Gallery, was named president of Brix earlier this year.
"I'm honored for the opportunity to lead our world-class restaurant portfolio," Mityas said. "We have an exceptional group of brands, team members and franchisees that will help drive our growth and success as we build for the future."
Petite most recently served as COO for Friendly's and has over 40 years of experience having started her career at a Friendly's restaurant as an operations manager. Prior to her role as COO, she was COO for J&B Restaurant partners, one of the largest franchisee groups in the Friendly's system.
"I'm thrilled to continue to lead this iconic brand with our passionate Friendly's team members and franchisees," Petite said in the release. "Our team is looking forward to ensuring our loyal fans are treated to the joy of our unique blend of great food, ice cream and friendly service at each of our restaurants across the east coast."
Based in Dallas, Brix has over 300 locations across 38 states.
