Franchising

Brix Holdings acquiring Clean Juice

Photo: Clean Juice

April 26, 2024

Brix Holdings, which owns Friendly's, Red Mango and Orange Leaf, is acquiring all assets of Clean Juice, a USDA-certified organic juice bar franchise with over 75 locations. Financial details were not disclosed, but the deal should wrap up within a few weeks and bring the Brix portfolio to over 300 locations, said Brix CEO Sherif Mityas, who take over as CEO.

"Our Brix portfolio of brands all share a common thread: each has a unique and differentiated position in their sector with loyal guests and fans," he said in a company press release. "Clean Juice fits right into that mold with a strong foundation of beloved and certified organic offerings that effectively extend our spectrum of 'better-for-you' options. We look forward to bringing this great brand and its passionate franchisees and guests into our portfolio to support a renewed period of growth and success."

Founded in 2016 by Landon and Kat Eckles, Clean Juice's menu is certified organic and serves cold-pressed fresh and bottled juices, smoothies, wraps, sandwiches, açaí bowls, toasts, salads and other healthy food options.

"We launched this concept with a vision of redefining the fast casual landscape by introducing an option that truly supports an overall healthy and organic lifestyle," Landon Eckles, co-founder and CEO, said in the release. "This is the right next step in our brand's journey — we are confident that Clean Juice will be well positioned for future growth and success within the BRIX family of brands."

Landon Eckles will remain in a consulting role for 90 days following the close of the agreement.