Franchising
Brix finalizes Clean Juice acquisition
May 21, 2024
Brix Holdings, a multi-brand franchising portfolio group that owns Friendly's, Red Mango and Orange Leaf, has acquired Clean Juice, a USDA-certified organic juice bar franchise founded in 2016 by husband and wife, Landon and Kat Eckles. The acquisition was announced last month but financial details were not disclosed.
The Charlotte-founded restaurant with 75 locations will receive field support from the Brix headquarters in Addison, Texas. A core group of Clean Juice employees will join Brix in roles spanning field operations, supply chain and technology. Landon Eckles will remain in a consulting role for 90 days.
"The entire Brix organization is thrilled that our acquisition of Clean Juice is complete," Sherif Mityas, CEO of Brix, said in a company press release. "This is another step in our growth strategy as we continue to build a world-class franchisor portfolio organization. We have a strong core shared services and franchise support system now in place, backed by our majority investment group (JAMCO) to aggressively pursue additional brand acquisitions moving forward."
Brix plans to open 10 Clean Juice stores by the end of this year, with an additional 15-20 slated for 2025. Its initial efforts will focus on improving store design and operations and re-engineering the menu and supply chain. Plans also include expanding Clean Juice's certified organic bottled juices into more outlets, including grocery and convenience channels.
"We already have a growth plan developed and will begin executing new initiatives in the coming weeks," Roberto DeAngelis, Brix chief experience officer said in the release. "We have a dedicated and enthusiastic group of franchisees eager to revitalize this brand, along with a substantial development pipeline that will fuel our future growth."
