STRATEGIC PARTNERS
April 17, 2018
Bridg, a Los-Angeles based technology company that enables data-driven marketing based on individual buying behavior, has acquired Relevant Mobile, a POS-integrated mobile app, loyalty and rewards program developer, according to a company release. Gerrine Pan and Dazhi Chen, Relevant Mobile co-founders, will remain in leadership roles, continuing to lead the Relevant Mobile team in developing and supporting their products.
"The new Bridg suite of products gives marketers the ability to drive transactions by bringing customers in the door and guiding their experience and engagement to help them fall in love with the brand," Amit Jain, founder and CEO of Bridg, said in the release. "We are really excited to welcome the Relevant Mobile team to our family. Gerrine and Dazhi have built a great product, strong team and delivered industry-leading mobile, loyalty and ordering solutions to the biggest restaurant brands in the U.S."
Included in the suite is Bridg's CRM that combines siloed customer data sources such as point-of-sale, emails, SMS, loyalty and others, into single, unified 360º profiles. Bridg 360º profiles are enriched with external and predictive data and then made ready for use in segmentation and audience creation, according to the release. The suite also offers email marketing, campaign workflow including local store marketing, sales and increment lift measurement and loyalty.
"Competition is intense. Restaurants can't keep up with just rewards programs and great LTOs. They need integrated platforms rooted in quality data to understand individual consumers and their actual interactions with a brand," said Jain.
Relevant Mobile has always acutely focused on delivering the best mobile experience to restaurant guests," Pan said in the release. "By combining organizations, we now offer restaurants the ability to supercharge their mobile strategy and loyalty programs — and acquire large numbers of new users quickly — by leveraging Bridg's suite of software to deliver precision marketing to better performing audiences."
