Boston Market launches GutCheckChallenge.com
December 26, 2006
GOLDEN, Colo. — Boston Market is announcing "The Gut Check Challenge," encouraging people to measure their waists and take steps toward ridding themselves of dangerous excess belly fat.
The program's Web site, GutCheckChallenge.com, offers information on the dangers of a large waistline, how many inches indicate a problem, and easy steps to help consumers use less of the tape measure the next time they check the size of their gut. The Web site also highlights suggested Boston Market menu choices that complement the Gut Check Challenge and provides their nutritional values.