September 4, 2012
In an effort to encourage Americans to vote during this presidential election and to showcase its new Market Bowls, Boston Market has launched the 2012 Bowl Poll. As Republicans and Democrats battle for The White House, Boston Market's Bowl Poll is designed to provide an early projection on the election race and citizen sentiment regarding the "Left Wing" and "Right Wing" candidates — the new Market Bowl candidates, according to a company press release.
The online poll asks the public to side with either the "Left Wing" Market Bowl or the "Right Wing" Market Bowl based on their favorite fowl: Turkey or chicken. Consumers who visit www.marketbowlpoll.com will meet the candidates, cast their votes and receive a special offer for participating.
The battle of the birds is being fought to highlight the launch of Market Bowls, the brand's newest, limited-time menu item that includes two gourmet sides and a choice of signature Rotisserie Chicken, Roasted Turkey Breast or Meatloaf. The ingredients are then combined in one, easy-to-eat bowl and topped with Beef Gravy, Poultry Gravy or one of three sauces: Zesty Barbecue (mild); Sweet Thai Chili Garlic (medium hot) and Honey Habanero (medium hot).
From now until Sept. 16, consumers who cast a vote at www.marketbowlpoll.com will receive an exclusive "Bipartisan" BOGO coupon valid at any Boston Market restaurant for a free Market Bowl with the purchase of a Market Bowl and a fountain drink. Voting in the 2012 Bowl Poll will take place through Nov. 6, with additional consumer offers provided throughout the election time period. Total online votes will be tallied to determine a winner, and a national Boston Market offer for everyone who voted will be announced along with the winning protein on Nov. 7.
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