Delivery
Boojum testing drone delivery in Ireland
March 4, 2024
Boojum, an Ireland-based burrito chain, is testing drones in Dublin's Blanchardstown area via a partnership with Manna Drone Delivery, Europe's largest drone delivery operator. The company, which offers its drone delivery services in Fort Worth, Texas, will allow around 100,000 people to have burritos delivered to their doorstep in just a handful of minutes.
"Food delivery today can be expensive and slow. With more than 150,000 deliveries under our belt across two separate countries, we are more than ready to provide delivery service to another market, and Blanchardstown is that spot," Bobby Healy, CEO and founder of Manna Drone Delivery, said in a company press release. "Boojum is also the perfect partner to help us kickstart our expansion to the Blanchardstown area. We are both Irish-born pioneering brands, collaborating to drive innovation in the food delivery industry, and we are excited to see the reaction from the community as we get started."
Manna provides a fast, sustainable and low-cost drone delivery service, which reduces the number of cars on the road decreasing the number of traffic accidents and lowering carbon emissions, Healy said.
"Innovation is a core part of Boojum's culture and has been since the early days of pioneering the Mexican dining market in Ireland," David Maxwell, managing director of Boojum, said in the release. "As we grow, we're always looking for ways to improve our offering and continue to delight our customers. What better way to take this to the next level than to partner with Manna Drone Delivery."
Service is available seven days a week — weather permitting — beginning with select areas in Dublin and will gradually expand across the city in the coming months.
Originating in Belfast in 2007, Boojum has grown to 15 stores across the island of Ireland with Great Britain expansion on the horizon.
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