STRATEGIC PARTNERS
December 9, 2013
After a successful 2013, Boneheads Grilled Fish and Chicken is rolling out an aggressive plan for expansion and franchisee support in 2014, according to a company press release.
"Our focus in 2013 was to elevate Boneheads as a premier fast casual destination for both consumers and franchisees in the Southeast, including developing strategies and devising a plan for growth in the coming years," said James Walker, Boneheads board of director member. "Now that we have the infrastructure in place and a firm handle on our customer's needs, we are dedicated to finding the right franchise partners to bring Boneheads into new markets across the country and internationally."
Adding to the team
Boneheads' success derives from a dedicated corporate support team and board of directors, Walker said, and recently added a few executives to help fuel more growth. The newest member of the corporate team, Brett Sheley, arrives as director of franchise sales to support entrepreneurs as they make the important decision of choosing to become a Boneheads franchisee. Sheley comes most recently from eMaximation as the director of sales and client services and has more than 10 years of franchise operations experience, including working with restaurant concepts Steak and Shake and Church's Chicken.
In addition to Sheley, Boneheads also hired Brooke Humphries as marketing and franchise support coordinator and Randy Morris as part of the franchise sales and support team.
"In addition to adding team members to support Boneheads' growth, we also are building systems based on tomorrow's needs, including training, marketing and real estate programs that will support our concept as we add more locations over the next three to five years," Walker said.
Growing beyond the Southeast
The Southeast continues to be a focus for growth for Atlanta-based Boneheads. The brand has an additional corporate location under construction in Lithonia, Ga., as well as a new franchise location opening soon in Shreveport, La. and has franchise interest in Arkansas. That said, Boneheads has also proven to be a desirable restaurant in other markets, Walker said. Its first location in Austin opened earlier this year, a Boneheads is scheduled to open in College Station, Texas, early next year, and the brand has garnered interest from franchisees both in California and overseas. The coming year is projected to be Boneheads' best year for growth, both in number of franchise locations and in system-wide sales, Sheley said.
"With a focus on quality ingredients, menu items and customer satisfaction, we are dedicated to finding entrepreneurs that have the passion to bring a unique concept like Boneheads to their local market," he said.
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