Staffing

Bonchon promotes CFO to CEO

Provided by Bonchon

May 24, 2023

Bonchon, an Asian fast casual brand that recently landed No. 6 on the FastCasual's list of Top 100 Movers & Shakers, has appointed former Global CFO Bryan Shin to lead Bonchon U.S. as CEO.

Shin joined Bonchon as head of global finance in 2019 with more than 10 years in the global food and beverage space and previously served in various global leadership and senior positions with Goose Island Beer Company, Yum Brands and CJ Foodville, a subsidiary of Korean conglomerate CJ Group.

"As a leader with a solid cross-functional background, Bryan holds a holistic viewpoint of how to optimize the F&B business in a competitive environment," Bonchon Chairman of the Board Byungmoo Park said in a company press release. "His strength lies in his extensive knowledge of franchise business, market launch and store development, store operations and optimization, and exposure to franchisees from diverse backgrounds and countries, which are vital elements for the successful operation of a restaurant business."

In his role, Shin will work to sharpen the brand's positioning through menu innovation to drive trial, enhance guest touch points and continue to evolve the footprint and format based on location and market demands.

"As CEO at Bonchon, I have the unique opportunity to share my Korean heritage and love of the culture while also focusing on strengthening the fundamentals of our business," Shin said in the release. "Initiatives will include launching new products, supporting our franchisees by providing tools to streamline operations, exploring the use of technology to improve efficiencies and developing a new store design and layout to meet ever-changing consumer demands." Shin said in the release. "I am extremely confident about Bonchon's limitless potential as I embark on the journey of expanding our footprint across the U.S. and beyond."

Born in Busan, South Korea, in 2002, the concept was established in the U.S. in 2006.