Staffing

Bonchon appoints chief growth officer

provided by Bonchon

September 1, 2023

Bonchon, an Asian fusion fast casual concept, has appointed Suzie Tsai to lead Bonchon U.S. as chief growth officer.

"As we look at our next stage of growth, it's important that we have a leader who has a track record of scaling brands and contributes to our mission of sharing the joy of Korean comfort food around the world," Bonchon CEO Bryan Shin said in a company press release. "Suzie's multifaceted experience in food and beverage marketing, insights, innovation, brand strategy and global franchise operations will play an instrumental role in helping us evolve as a brand."

Previously, Tsai led strategy and growth at On The Border Mexican Grill and Cantina, KidZania USA, Chili's Grill & Bar, Verizon and The Dallas Morning News.

"Throughout my career, I've had the opportunity to lead several innovative brands, but Bonchon is unique in that it represents more than my love for food. It signifies my Korean-American roots and my passion for connecting with people," Tsai said in the release. "My role at Bonchon serves as an exciting opportunity to guide one of the fastest-growing brands to its full potential while bringing Bonchon's authentic Korean flavors and culture to a broader audience in the U.S."

Born in Busan, South Korea, in 2002, the concept was established in the United States in 2006 and has over 400 restaurants across eight countries.